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    PPC For Beginners: Learn From My Mistakes

    Ian Lurie

    Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC”

    It’s my beginner’s perspective on PPC and what not to do.

    (It’s a lot of slides. Don’t worry, every slide has a single idea. No bullets. Because bullets kill.)

    A Very Brief Sales Pitch

    I don’t do this stuff, but my team does. They’re the experts. You can hire us for enterprise PPC and small business pay per click marketing.

    Ian Lurie

    Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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    1. Excellent article. Everything is so much clearer with your tips in the article. I really learned a lot of things about PPC

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